5 Days of Online Course Exposure: Add Video
When it come to learning a new concept, humans are visual beings. As technology has made our world a bit more isolated, our desire to see each other becomes very important. YouTube.com experienced stratospheric growth – people around the globe are watching over 2 BILLION videos a day. Are any of them yours? If not, they should be!
Many small businesses that have created online courses, masterclasses, and workshops are moving away from strictly text-based websites and incorporating additional media, most notably, video. Adding video to your blog is a great way to:
- increase the connection your viewers feel with you
- grow the trust factor with those who click on your blog or view your YouTube/Vimeo channel
- communicate your message to them in a personal manner
Success Tip: People are more likely to do business, take an online course, attend a masterclass and/or workshop with people whom they know, like and trust – and video helps with all three elements.
Here are some tips for using video on your blog to increase your traffic, and, also, how to use video to promote your blog:
Keep the topic focused.
It’s easy to get chatty with video, but make sure that you’re providing value in whatever content you give to your audience. If your video is three minutes long, make sure each minute is valuable or you will lose your viewers.
Success Tip: Create a script for your video so you can stay focused. If you’re not sure you can remember your lines, check out this FREE cue prompter. When people see that you are focused, they will feel comfortable and will want to check out the online course, masterclass, and/or workshops you are selling. They may feel compelled to buy.
Keep it brief.
With video, compared to text, it’s more difficult for your audience to scan the whole thing and skim forward and back. There’s nothing worse than asking your viewers to sit through a twenty-minute video, promising them great content, and then hit “the good stuff” in minute 19. Instead, be brief and to the point (it also saves on bandwidth). Under five minutes is the bar to aim for; 2-3 minutes is even better.
Success Tip: Cover ONE objective and share all the juicy details so your viewers can spring into action when they finish watching your video or as they watch your video. This is a win for you because then people will see the great content you have and wonder what other amazing content you have within your online course, masterclass, and/or workshop.
Post it everywhere AND on your blog.
Use video on sites like Vimeo.com, YouTube.com, Facebook, and any other video sites you can find (tubemogul.com is a great service that will automatically distribute your videos for you). When you post to video sharing sites, use key words, and provide a link back to your website so viewers can find you easily.
Success Tip: The more platforms you display your video on, the more visibility you will gain. This means increased awareness for your online course, workshop, and/or masterclass.
Know your audience.
Not every audience wants 100% text or 100% video or 100% podcast. If a large percentage of your audience is outside the US, they may still be working on dial-up. Or if your audience is mothers or fathers who are cruising the Internet at night after the kids are asleep, or business people who are poking around while they’re in the office, they may need to keep their online work on mute.
Success Tip: When you are disorganized or you’re not sure WHO your clients are, your potential clients will feel that and take their business elsewhere. Check out a video I created for staying focused.
Optimize it for your blog.
You don’t need fancy cameras anymore. Your iPhone video, a Flip camera, or other sub-$100 digital camera will do just fine. HD (high-definition) cameras are becoming more affordable, but are not necessary. The key is to test different quality levels to find a good balance between file size and easy viewing.
Don’t forget the audio.
If your audio echoes or does not sound right, it won’t matter if your videos are great because your viewers won’t stick around to know. Even if you are demonstrating something highly visual, keep up the conversation, narrating what you’re doing. That way you are appealing to audio as well as video learners.
Success Tip: Combine text as well as audio into your video so you capture the two different learning styles – visual and audio.
Model yourself on the stars.
Watch some popular video users, such as Gary Vaynerchuk (http://tv.winelibrary.com/), Carrie Wilkerson (http://barefootexecutive.tv/), and Scott Tousignant (http://www.ustream.tv/user/FatLossQuickie). See what they do well, and adapt it for your market and personality.
After a little practice, I think you’ll find that video is a fun and exciting way to take your website content, online course, masterclass, and/or workshop to a new level. Your blog readers/viewers will love it, too!
Success Tip: Check out the following –
Best wishes in all that you do.
Melissa Annalise Halstead is a Knowledge Leverage Expert. She works with somewhat successful self-employed professionals and very small businesses who struggle to leverage their knowledge effectively and need to monetize their message consistently, without pushing so hard.
What separates her service from other business coaches is that SHE ONLY works with C-Level executives, coaches, speakers, self-employed businesses and SHE ONLY specializes in leveraging their knowledge and monetizing their knowledge, nothing else. Because of this, her clients receive proven, undiluted, and extremely specific step-by-step information on exactly what they need to do to leverage their knowledge. As a result, those who coach with her get their message in front of the right audience, and infuse more cash into their business than they would on their own.
Would you like to know more? If so, reach out to her on:
FB: Melissa Annalise Halstead | Twitter: @MeliHalstead | Snapchat: @melihalstead or fill out the contact form.