5 Days of Online Course Exposure: Write A Series
Garnering attention to your small business or the products/services you offer does not have to be difficult. There are many creative ways in which you can showcase your expertise so people will be more aware of the online course, masterclass, and/or workshop you have created.
“House of Cards.” “Breaking Bad.” “Shameless.” Why do people forgo all of their responsibilities to tune in week after week after week for the latest installment of their favorite characters’ lives? Because they want to find out what happens next. You can leverage this human desire to want to stay up-to-date by writing an ongoing series for your website or blog.
Drip just the right amount of the information your audience needs. Give them one or two main focuses per piece you share out. This keeps readers coming back to see what you have to say next.
Think about it this way: What if at the very beginning of the first episode of “How to Get Away with Murder,” the main characters spilled the beans and told you who killed Sam? Would millions of people have continued to watch the show through to the resolution? Probably not. And if you tell your readers everything you know in the first blog post you ever publish, there’s nothing left for you to say.
Now, I’m sure you’ve started an online business based on a topic that your knowledge is more than one blog post deep – or at least that is my hope.
How to make a blog series work for you:
Explore a specific topic.
Pick a topic that has the potential for depth. For instance, if you have a business around online courses, you could write a series on how to create an online course, how to price your online course, and how to attract clients that will want to buy your online course. Any one of those topics would provide deep enough subject matter to allow you to write a half-dozen informational posts.
Break it down into bite-sized pieces.
Once you’ve chosen your topic, brainstorm different post titles. Linear thinkers may be comfortable writing this brainstorm in a list format, while more creative thinkers might want to do a brain dump in a mind map format. However you choose, come up with five to seven titles for posts. In our supplements for weight loss example, the list might include:
- Introduction: Can you make money with your online course?
- Asynchronous online courses vs Synchronous online courses.
- Online courses for business building.
- Online courses: How many modules are needed for maximum success?
- Warning: 5 Mistakes small businesses make with their online course.
- The top 5 online course platforms to use today.
Heck, you could do a series on just one of the topics above: “Warning: 5 mistakes small businesses make with their online course.” – that could be a juicy series all in itself.
Once you begin to make your list, the hard part may become trying to find a stopping point. But just remind yourself that you’re writing a series for your website, not a book.
Success Tip: If you struggle with catchy blog titles, check this out: Here are the 101 catchy blog title formulas that will boost traffic by 438%.
The ideal length for blog posts is between 300-700 words, but you know your market best. If you think they prefer longer or shorter posts, adjust accordingly. Some people like to write all their related posts at once and then space them out over a period of a few weeks, while others write just ahead of publication. The advantage of not pre-writing is that you can answer questions from readers in your upcoming posts, letting them know you’re listening to their comments and giving them a greater feeling of interactivity.
Success Tip: Do a bit of research on your market and get a feel for the length. Adjust accordingly.
You can publish your series every day for a week or more (like this 5 Days of Exposure Series), or you can space them out, releasing the next installment each Monday, for instance. Either way works, but if your main goal is to generate traffic, you may want to allow at least a few days between posts to allow momentum to build.
Success Tip: Allow your readers to know WHEN the next installment is coming and allow for readers to continue the interaction with you and others in a Facebook Group or on Twitter.
Let people know what you’re up to and when a new post will be ready to read – take a hint from the TV stations and give teasers, early and often, to build interest. At a minimum, you should tweet about your new blog post and add it to your Facebook page status update.
Success Tip: And make sure to link previous posts in the series at the end of each new post, so newcomers can go back and catch anything they may have missed. This is also a great way to build links and get a higher ranking on Google, bringing you even more traffic!
Did you miss the: 5 Days of Online Course Exposure: Host a Contest Post?
Writing series posts should become a regular part of your blogging and website strategy. Keep it simple, be consistent, and talk up your expertise. And each time you finish a series, start the next!
Best wishes in all that you do.
Melissa Annalise Halstead is a Knowledge Leverage Expert. She works with somewhat successful self-employed professionals and very small businesses who struggle to leverage their knowledge effectively and need to monetize their message consistently, without pushing so hard.
What separates her service from other business coaches is that SHE ONLY works with C-Level executives, coaches, speakers, self-employed businesses and SHE ONLY specializes in leveraging their knowledge and monetizing their knowledge, nothing else. Because of this, her clients receive proven, undiluted, and extremely specific step-by-step information on exactly what they need to do to leverage their knowledge. As a result, those who coach with her get their message in front of the right audience, and infuse more cash into their business than they would on their own.
Would you like to know more? If so, reach out to her on:
FB: Melissa Annalise Halstead | Twitter: @MeliHalstead | Snapchat: @melihalstead or fill out the contact form.